April 25, 2008

I ask you

I generally hate ads for prescription drugs, since they're so hampered by what they can and can't say that it's pointless to listen unless you already know what they're talking about.

And the list of possible side effects that seem much worse than the condition being medicated is usually pretty horrifying.

But I love the ad for the anti-reflux medication AsipHex. Not because it avoids these pitfalls, which it actually does, but because apparently AT NO POINT in the marketing process did it occur to these people that the cool name they came up with could only be pronounced "Ass Effects."

1 comment:

--S. said...

I haven't seen that one, but I'll keep an eye out. I'm particularly fond of the medications that sometimes result in "serious, fatal events", personally.