June 02, 2008

"Superior Drinkability"

I'm tired of hearing about the advertised "superior drinkability" of certain beers. What does that mean? That the advertised beer makes little or no impression on the drinker? That's a good thing?

And what does it say about me that I've found few beers difficult to drink? Aside from, ironically, the "lite" beers that so shrilly insist on their drinkability ...

2 comments:

The Critic said...

While I prefer a good, thick Guinness to any other beer, I too have had little problem consuming what's put in front of me. I'd never willingly buy lite beer for myself, but if that was what was in the cooler at a cookout, it'd pour down my gullet as easily as anything else.

JB said...

Aptly put, and happy Bloomsday.